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		<title>R. Girassol 154</title>
				
		<link>https://grandegg.cargo.site/R-Girassol-154</link>

		<pubDate>Wed, 20 Feb 2019 19:12:36 +0000</pubDate>

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Essa é a sede da GRANDE. Pequena né? Pois é.  Agências e Boutique criativas são conhecidas por nobres endereços e lindos escritórios, grandes construções  que com o tempo vem mudando a paisagem da cidade e perdendo o sentido prático de existir. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
	

	&#60;img width="1100" height="496" width_o="1100" height_o="496" data-src="https://freight.cargo.site/t/original/i/29749ff08ef7dc881ac31062c5a84844e7927dbf8c1bf17e3bf507acba1bb04f/casinha01.png" data-mid="35906374" border="0" data-scale="80" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/29749ff08ef7dc881ac31062c5a84844e7927dbf8c1bf17e3bf507acba1bb04f/casinha01.png" /&#62;



&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
 


	
	Ao abrir a GRANDE, ao invés de investir tudo que tínhamos em um escritório, decidimos pensar pequeno, montar um time 100% remoto e inaugurar o menor escritório do mundo, localizado no bairro mais impactado pelas novas construções.Cravado em um muro no bairro da Vila Madalena, em São Paulo, a intervenção lança o estúdio GRANDE ao mesmo tempo que convida as pessoas para uma reflexão sobre a cidade.


	




	
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	A intervenção ficou localizada na Rua Girassol 154 e para saber mais sobre o projeto era só tocar a campainha usando o NFC do celular. 

	





Press

“World's tiniest office is built into a hole in the wall in São Paulo”
DesignBoom

“O menor escritório do mundo fica em São Paulo”
Casa Vogue
	“Hole In Wall Becomes World’s Smallest Office”
PopUpCity

	“A Real Hole in the Wall: Agência Grande”
WebUrbanist





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		<title>Skip Ad</title>
				
		<link>https://grandegg.cargo.site/Skip-Ad</link>

		<pubDate>Sun, 24 Feb 2019 19:37:49 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Skip-Ad</guid>

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	Tá ligado o botão de pular anúncios do Youtube? E se ele  também funcionasse para pular os anúncios de rua? &#38;nbsp;
Todo dia somos bombardeados por anúncio de tudo quanto é lado, na GRANDE a gente acredita que publicidade deve ser relevante, trazer ideias que podem mudar nossas vidas para melhor. Caso contrário, vamos continuar pulando.


	

&#60;img width="1500" height="938" width_o="1500" height_o="938" data-src="https://freight.cargo.site/t/original/i/90517f778aaf17d0f352cc5349627240003b735c368865cb3962607645eef40c/skipad.jpg" data-mid="36280204" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/90517f778aaf17d0f352cc5349627240003b735c368865cb3962607645eef40c/skipad.jpg" /&#62;




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Em parceria com o grupo GAAT, criamos a intervenção Skip Ad, no site do projeto você pode baixar o PDF do adesivo e criar sua versão da intervenção. Uma simples reflexão que ganhou a rua de várias cidades do mundo.
	


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Press

“Zapper une publicité dans la rue comme on l'ignore sur YouTube”Huffington Post
“Skip the Ad project puts the relevance of the advertisement”Fubiz

	”Campanha do YouTube&#38;nbsp; ganha adesivo pular anúncio”
Revista Exame

	“Interactive Project Lets Passers Place ‘Skip Ad’ Buttons On Posters”
Design TAXI



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		<title>Not On App Store</title>
				
		<link>https://grandegg.cargo.site/Not-On-App-Store</link>

		<pubDate>Tue, 26 Feb 2019 18:23:28 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Not-On-App-Store</guid>

		<description>&#60;img width="1280" height="862" width_o="1280" height_o="862" data-src="https://freight.cargo.site/t/original/i/2172bd97eb6f839afbbbc4dd2d3dbca6639e86bb4951851b920a8d12f377c413/1548453325828.jpeg" data-mid="36354518" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/2172bd97eb6f839afbbbc4dd2d3dbca6639e86bb4951851b920a8d12f377c413/1548453325828.jpeg" /&#62;


	
	
Será que tem um aplicativo para tudo? A gente acha que não. Essa intervenção convida você a refletir sobre as coisas que a tecnologia ainda não substituiu. 
Carinhosamente demos o nome do projeto de Not Available on App Store.

	



	
	&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/370e4a5eb9857c8511cbc55009386ce8c40ca547f6809824f251d3bff2bd1afe/UNADJUSTEDNONRAW_thumb_aa3.jpg" data-mid="36355558" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/370e4a5eb9857c8511cbc55009386ce8c40ca547f6809824f251d3bff2bd1afe/UNADJUSTEDNONRAW_thumb_aa3.jpg" /&#62;
	


	

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
A intervenção virou um movimento pelo mundo, criamos uma página onde qualquer um pode participar, seja imprimindo gratuitamente o adesivo, ou comprando 5 por 5USD. Até este momento enviamos mais de 7 mil adesivos para mais de 50 países.



	

&#60;img width="1863" height="1278" width_o="1863" height_o="1278" data-src="https://freight.cargo.site/t/original/i/9865830d30f964d17f56305ac955a73887e2a003ab8e7cf7531e1aabb4ec7507/noton.jpg" data-mid="81920401" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9865830d30f964d17f56305ac955a73887e2a003ab8e7cf7531e1aabb4ec7507/noton.jpg" /&#62;

	
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/947893f38a404000f49af841e80f08b004ed2f4c3e2ce39dc4e85bb24393f32d/kripps.jpg" data-mid="87338114" border="0"  src="https://freight.cargo.site/w/640/i/947893f38a404000f49af841e80f08b004ed2f4c3e2ce39dc4e85bb24393f32d/kripps.jpg" /&#62;
&#60;img width="500" height="337" width_o="500" height_o="337" data-src="https://freight.cargo.site/t/original/i/76ada1df1ee080b096f9e32f083f41ecd104e7436550a8aa48203618337b4846/bike.jpg" data-mid="87338113" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/500/i/76ada1df1ee080b096f9e32f083f41ecd104e7436550a8aa48203618337b4846/bike.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/014afb843c20bbad8f30f5af9d051f151deb7f0f9c13b8ddb05bda7ea693cc2d/rafaelmantesso.jpg" data-mid="87338112" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/640/i/014afb843c20bbad8f30f5af9d051f151deb7f0f9c13b8ddb05bda7ea693cc2d/rafaelmantesso.jpg" /&#62;
&#60;img width="500" height="375" width_o="500" height_o="375" data-src="https://freight.cargo.site/t/original/i/3483285fa12aefb836f657ca5f2f2ca489ef65d474cde5fd4ad50e85c969c225/14778237320_cacfefc8af_b.jpg" data-mid="87338111" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/500/i/3483285fa12aefb836f657ca5f2f2ca489ef65d474cde5fd4ad50e85c969c225/14778237320_cacfefc8af_b.jpg" /&#62;
&#60;img width="1280" height="862" width_o="1280" height_o="862" data-src="https://freight.cargo.site/t/original/i/0a79f3225807fa5c4a7195eee06a58f09ac747c4bc890511fedba5c4aa959a34/tumblr_n5bkfnfSrE1tycj7ao1_1280.jpg" data-mid="87482025" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0a79f3225807fa5c4a7195eee06a58f09ac747c4bc890511fedba5c4aa959a34/tumblr_n5bkfnfSrE1tycj7ao1_1280.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/8fa0d3cb9ae674eabaf45699724de9ff58d2005088c7996e695a82fb80bedac6/tomsteinlechner.jpg" data-mid="87338110" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/640/i/8fa0d3cb9ae674eabaf45699724de9ff58d2005088c7996e695a82fb80bedac6/tomsteinlechner.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/cb5ddd5214ed1d6b465d07340d4f1ef8706c6046cf5ada491ead55ed2c5e13f2/alexcohenza-1.jpg" data-mid="87338108" border="0"  src="https://freight.cargo.site/w/640/i/cb5ddd5214ed1d6b465d07340d4f1ef8706c6046cf5ada491ead55ed2c5e13f2/alexcohenza-1.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/84b9e4f2d78d53c85ae954b90cb85ab89c8f33b2ad748a9d5906c21df696e488/christianeldridge.jpg" data-mid="87338107" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/640/i/84b9e4f2d78d53c85ae954b90cb85ab89c8f33b2ad748a9d5906c21df696e488/christianeldridge.jpg" /&#62;
&#60;img width="1280" height="862" width_o="1280" height_o="862" data-src="https://freight.cargo.site/t/original/i/0300b7b8d6fb7cef5506dd8d4998acef63e97b8bf2955e71838e274bdf416edc/tumblr_n6jbtcHevY1tycj7ao1_1280.jpg" data-mid="87482079" border="0"  src="https://freight.cargo.site/w/1000/i/0300b7b8d6fb7cef5506dd8d4998acef63e97b8bf2955e71838e274bdf416edc/tumblr_n6jbtcHevY1tycj7ao1_1280.jpg" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/404b23251401243677e979430246563f097073819fb8aa9c00b4f9544e7b0e74/hectorhv_4.jpg" data-mid="87338109" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/640/i/404b23251401243677e979430246563f097073819fb8aa9c00b4f9544e7b0e74/hectorhv_4.jpg" /&#62;



Press
	

	
	
	
“Things Not Available In The App Store”
Fast Company

“Stickers Remind Us There Isn’t an App for Everything”
Colossal

	“A Sticker For Things That Can't Be Downloaded”Design TAXI

	“There isn't an app for everything”
BuzzFeed

&#60;img width="1920" height="1293" width_o="1920" height_o="1293" data-src="https://freight.cargo.site/t/original/i/2b9bb8923b9e1bf4139b2e95396d3507224bcf5a521406cfa3332aceaec34e41/01.jpg" data-mid="82000603" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2b9bb8923b9e1bf4139b2e95396d3507224bcf5a521406cfa3332aceaec34e41/01.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Praia de Paulista</title>
				
		<link>https://grandegg.cargo.site/Praia-de-Paulista</link>

		<pubDate>Sat, 23 Feb 2019 12:49:25 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Praia-de-Paulista</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7e9484198685393cc49bfb4efe0b8ccd19d212566dfa4dfd10d556bacb27d02/minhocao.jpg" data-mid="36115661" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/d7e9484198685393cc49bfb4efe0b8ccd19d212566dfa4dfd10d556bacb27d02/minhocao.jpg" /&#62;
 
	
	Já ouviu falar que a praia de paulista é no shopping? Então, a gente discorda. O projeto "Praia De Paulista"
transformou os principais pontos de encontro da cidade nas praias de São Paulo, quase que literalmente.&#38;nbsp;Re-imaginamos os espaços públicos da cidade e enxergamos as suas praias.Foram nove praias no total: Elevado Costa e Silva (Minhocão), Parque do Ibirapuera, Av. Paulista, Lago Da Batata, Beco do Batman e as Praças da República, Roosevelt,
 Pôr do Sol e Benedito Calixto.

	



	&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/11f95e4f2c83ec13fff3fbc6209fd97935b4f70cdb0e7f841c353f9612380735/1457522754585.jpeg" data-mid="36116365" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/11f95e4f2c83ec13fff3fbc6209fd97935b4f70cdb0e7f841c353f9612380735/1457522754585.jpeg" /&#62;

&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/d1cc632dde6a4ae37e63d086277284f81d1fd0e7b155416b7bb19f3b50c4f96a/1457522583700.jpeg" data-mid="36116368" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d1cc632dde6a4ae37e63d086277284f81d1fd0e7b155416b7bb19f3b50c4f96a/1457522583700.jpeg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f03418eefdfa859751d1d7a292015d750b287a88ca5427a96a51c722023bbfc2/1451869509836.jpeg" data-mid="36116360" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f03418eefdfa859751d1d7a292015d750b287a88ca5427a96a51c722023bbfc2/1451869509836.jpeg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18b690a8015e34e17b31c002cc3b1e69d63e999fe9c96672c5463f8327b53b0c/batata.jpg" data-mid="36116341" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/18b690a8015e34e17b31c002cc3b1e69d63e999fe9c96672c5463f8327b53b0c/batata.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b8e50a51e509a34e9fcf603f738faca7a998197f0faa1d085624acf17b46ea3/1500784445218.jpeg" data-mid="36116363" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1b8e50a51e509a34e9fcf603f738faca7a998197f0faa1d085624acf17b46ea3/1500784445218.jpeg" /&#62;






	

&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/8a36d7265f1fe26e18b5fcc0ea72ad8e5b6c7b4c98e230a2bf1a9921e2381295/12558904_1551890055125140_1174439703_n.jpg" data-mid="81818658" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8a36d7265f1fe26e18b5fcc0ea72ad8e5b6c7b4c98e230a2bf1a9921e2381295/12558904_1551890055125140_1174439703_n.jpg" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/3ef7e9e33dfb856fc1e93d01a4f884e4d14cb1d4741e5b7d4d919c3d3129e530/30077854_2158326911057075_5226840835475111936_n.jpg" data-mid="81818661" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3ef7e9e33dfb856fc1e93d01a4f884e4d14cb1d4741e5b7d4d919c3d3129e530/30077854_2158326911057075_5226840835475111936_n.jpg" /&#62;




	
	No site você pode encontrar o mapa das praias e também criar a sua própria versão. 
Além da intervenção as placas viraram item de decoração, uma edição especial de skate e a instalação interativa “Qual a sua praia?” em parceiria com o MIS-Museu da Imagem e do Som de São Paulo.


	


&#60;img width="2500" height="1560" width_o="2500" height_o="1560" data-src="https://freight.cargo.site/t/original/i/877b9598da21c4fb2d4520ecefe3ca0f11cf39f144d28284d2610c353bc2cef3/static1.squarespace-2.jpg" data-mid="36118669" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/877b9598da21c4fb2d4520ecefe3ca0f11cf39f144d28284d2610c353bc2cef3/static1.squarespace-2.jpg" /&#62;

&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/757671a567ce0af288601c8d79c1daf92332c17153de226c3e152a3b1c56f27a/static1.squarespace-4-1.jpg" data-mid="81919461" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/757671a567ce0af288601c8d79c1daf92332c17153de226c3e152a3b1c56f27a/static1.squarespace-4-1.jpg" /&#62;


	
&#60;img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/b949bcfbc28eba63a19d73ced5602ff1278dae1fe377e75efb2690cdc942aa0d/kid.jpg" data-mid="36118895" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b949bcfbc28eba63a19d73ced5602ff1278dae1fe377e75efb2690cdc942aa0d/kid.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ac31e4518099179b9db244410d47124a583177bf1a007bb736306a0318ca0013/time.jpg" data-mid="36118673" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ac31e4518099179b9db244410d47124a583177bf1a007bb736306a0318ca0013/time.jpg" /&#62;
&#60;img width="1000" height="1249" width_o="1000" height_o="1249" data-src="https://freight.cargo.site/t/original/i/59b5dd90ded0ebc434d9117e22e775a8922ec2c3cfe04213685540e35b892ea9/22582499_2063137303700177_6504552911219982336_n.jpg" data-mid="36119686" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/59b5dd90ded0ebc434d9117e22e775a8922ec2c3cfe04213685540e35b892ea9/22582499_2063137303700177_6504552911219982336_n.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cfe94d21350ed05ebfef9b64f64628c478a763fd807594cb27fc0d7e3b184ba5/10723926_607419962744025_1486701099_n.jpg" data-mid="36119681" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cfe94d21350ed05ebfef9b64f64628c478a763fd807594cb27fc0d7e3b184ba5/10723926_607419962744025_1486701099_n.jpg" /&#62;



Press

“Projeto transforma pontos turísticos da Capital em praias”
Veja
“Trio espalha placas para identificar as praias da capital"
Jornal Estadão

	“As 'praias' da capital paulista"

Folha de SP

	“Projeto estimula a ocupação dos espaços públicos"
Catraca Livre


&#60;img width="1000" height="705" width_o="1000" height_o="705" data-src="https://freight.cargo.site/t/original/i/291d1e0e7004627c179f31c5b32de3551efc01c3c03df836b151727a66bfa5fa/skate01.jpg" data-mid="36119688" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/291d1e0e7004627c179f31c5b32de3551efc01c3c03df836b151727a66bfa5fa/skate01.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Luta-se</title>
				
		<link>https://grandegg.cargo.site/Luta-se</link>

		<pubDate>Thu, 25 Aug 2022 12:02:48 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Luta-se</guid>

		<description>&#60;img width="2250" height="1102" width_o="2250" height_o="1102" data-src="https://freight.cargo.site/t/original/i/4ba75aa3caaec52827fb12127628b33c6f79ee8d3a5c91393dbbc0da9265c61a/danmagatti_luta-se_caioandrade-14-copy-1.jpg" data-mid="151272557" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4ba75aa3caaec52827fb12127628b33c6f79ee8d3a5c91393dbbc0da9265c61a/danmagatti_luta-se_caioandrade-14-copy-1.jpg" /&#62;


	
	Com a pandemia muitos pequenos negócios tiveram que fechar as portas e com elas, muitas memórias, histórias e sonhos.Entre 2019 e 2021, mais de 411.724 bares, restaurantes e lanchonetes deixaram de existir em todo o Brasil. São Paulo foi o estado que mais fechou portas desse segmento: 27,7%.


	



	&#60;img width="2500" height="1416" width_o="2500" height_o="1416" data-src="https://freight.cargo.site/t/original/i/71c6922e8b8742a2b8f8f3cb888f55e8c78bb7c0ee3471c6f20c01356e33fab6/danmagatti_luta-se_caioandrade-8-copy-2.png" data-mid="151272590" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/71c6922e8b8742a2b8f8f3cb888f55e8c78bb7c0ee3471c6f20c01356e33fab6/danmagatti_luta-se_caioandrade-8-copy-2.png" /&#62;


	
	

Dos pequenos negócios que faliram, 44,9% eram lanchonetes, 30,4% eram restaurantes e 24,6% eram bares.
Sem as pessoas, espaços comerciais são apenas grandes vazios e as placas imobiliárias são a triste materialização disso, restando apenas uma cidade dominada por mensagens de vende-se e aluga-se.



	



&#60;img width="640" height="351" width_o="640" height_o="351" data-src="https://freight.cargo.site/t/original/i/ccce2de66a41ed7287842eb5f76bd6c1976b29a39bfc8524151589f55e29c708/casa_plana_01.gif" data-mid="151272634" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/640/i/ccce2de66a41ed7287842eb5f76bd6c1976b29a39bfc8524151589f55e29c708/casa_plana_01.gif" /&#62;
&#60;img width="640" height="351" width_o="640" height_o="351" data-src="https://freight.cargo.site/t/original/i/ead542f53b0e43ed555cce2dfc9d032430b2d7ef126433eabc177a7a51f03d21/0001.gif" data-mid="151272754" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/640/i/ead542f53b0e43ed555cce2dfc9d032430b2d7ef126433eabc177a7a51f03d21/0001.gif" /&#62;
&#60;img width="640" height="351" width_o="640" height_o="351" data-src="https://freight.cargo.site/t/original/i/8647d30014b2188aaec004cbec4b3ef27cb0672ff0b96c5256cd3abb37ecef03/GENESIO_01.gif" data-mid="151272712" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/640/i/8647d30014b2188aaec004cbec4b3ef27cb0672ff0b96c5256cd3abb37ecef03/GENESIO_01.gif" /&#62;


	
	


Se parar para pensar, no fundo o que falta na cidade também falta na gente.
A Vila Madalena foi escolhida para hospedar essa intervenção por ser considerada o bairro mais boêmio da capital, onde muitos pequenos negócios, com anos de tradição, não sobreviveram.

Luta-se é uma intervenção em parceria com o designer Lucas Oliveria e o fotógrafo Dan Magatti que busca ressignificar o vazio que a pandemia deixou na cidade ao mesmo tempo em que reconhece a luta dos pequenos negócios para permanecerem abertos.




	

&#60;img width="2250" height="1501" width_o="2250" height_o="1501" data-src="https://freight.cargo.site/t/original/i/9d2dc96ab592014f010456c86dcac02dd72fd8f07b9627fc0868ea298596df79/danmagatti_luta-se_caioandrade-3.jpg" data-mid="151272797" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9d2dc96ab592014f010456c86dcac02dd72fd8f07b9627fc0868ea298596df79/danmagatti_luta-se_caioandrade-3.jpg" /&#62;


&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/ccf7e85bf973afb3c8d29cc76166d53a2bbba30ac767e73830ae2dfc005d8455/danmagatti_luta-se_caioandrade-16.jpg" data-mid="151272788" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ccf7e85bf973afb3c8d29cc76166d53a2bbba30ac767e73830ae2dfc005d8455/danmagatti_luta-se_caioandrade-16.jpg" /&#62;
&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/2074c5d9dd609b548c74373448bb206b1fcb1fa173b9d6b8392b8e6d19c04323/danmagatti_luta-se_caioandrade-18.jpg" data-mid="151272804" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2074c5d9dd609b548c74373448bb206b1fcb1fa173b9d6b8392b8e6d19c04323/danmagatti_luta-se_caioandrade-18.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Encoste o carrinho</title>
				
		<link>https://grandegg.cargo.site/Encoste-o-carrinho</link>

		<pubDate>Tue, 26 Feb 2019 02:46:42 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Encoste-o-carrinho</guid>

		<description>&#60;img width="700" height="324" width_o="700" height_o="324" data-src="https://freight.cargo.site/t/original/i/17030a73ed650034f8dbaa1febad3db1b9ff739af83d89a2f75b9bc50f78b865/medio-2.gif" data-mid="36288881" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/700/i/17030a73ed650034f8dbaa1febad3db1b9ff739af83d89a2f75b9bc50f78b865/medio-2.gif" /&#62;




	
	Carrinho, sacolas, filas e peso para carregar. O que vem na sua cabeça quando você pensa em fazer compras no mercado?&#38;nbsp;

A Home Refill é um serviço compras que busca o consumo consciente e sem desperdícios; a start-up nos procurou pra criar uma ação de lançamento da marca.&#38;nbsp;

	





	
	
	


	
	Entendemos que o verdadeiro desafio do projeto não era comunicar o que a Home Refill faz, e sim, tudo o que ela não faz. Decidimos começar desconstruindo o principal ícone das compras, o carrinho. Da noite para o dia carrinhos gigantes foram abandonados pela cidade de São Paulo começando uma grande conversa sobre o consumo. 
	


	
&#60;img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/04f8468dee4da5a1c046f1181fa4b33c19f343fead7d54de11366971f52ab883/CARRAO.jpg" data-mid="81923384" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/900/i/04f8468dee4da5a1c046f1181fa4b33c19f343fead7d54de11366971f52ab883/CARRAO.jpg" /&#62;
&#60;img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/063324f4162125dcdf5e5627a4cb0e5a24c29a2263c5dfdb77eb79a9f21914f5/CARRAO.jpg" data-mid="36326404" border="0" data-no-zoom="true" data-rotation="0" src="https://freight.cargo.site/w/900/i/063324f4162125dcdf5e5627a4cb0e5a24c29a2263c5dfdb77eb79a9f21914f5/CARRAO.jpg" /&#62;



	

	&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/0e60c791418a5d57b558924e5482bfe0a7818aed80a11647ec6c63daf878cc96/carrinhomenor.png" data-mid="81885214" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0e60c791418a5d57b558924e5482bfe0a7818aed80a11647ec6c63daf878cc96/carrinhomenor.png" /&#62;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
 
	
	A GRANDE foi responsável por desenvolver a ideia e o conceito criativo do lançamento, a&#38;nbsp;Attack deu vida aos carrinhos e o Estúdio Colletivo criou a identidade.
 Os carrinhos cumpriram muito bem o papel de despertar a curiosidade das pessoas e agora, precisávamos comunicar os diferenciais do modelo compra da Home Refill. Para fechar o projeto hackeamos a conhecida estética de promoções de supermercado tradicionais para falar tudo que a Home Refill não é.

	




&#60;img width="505" height="506" width_o="505" height_o="506" data-src="https://freight.cargo.site/t/original/i/29a2db71a77ed09324c79ae1c8e7ee9e9f4bc96dade8d532827d8212d50d6570/saldao01.png" data-mid="81916984" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/505/i/29a2db71a77ed09324c79ae1c8e7ee9e9f4bc96dade8d532827d8212d50d6570/saldao01.png" /&#62;
&#60;img width="216" height="217" width_o="216" height_o="217" data-src="https://freight.cargo.site/t/original/i/28cb686c1f179635c595a3f53b56fe67a4d57fac4a402193f5d55660bfc5fc58/saldao03.png" data-mid="81916986" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/216/i/28cb686c1f179635c595a3f53b56fe67a4d57fac4a402193f5d55660bfc5fc58/saldao03.png" /&#62;
&#60;img width="216" height="216" width_o="216" height_o="216" data-src="https://freight.cargo.site/t/original/i/61fe6343c4b9f34ac60dcf1b80c0e6aa6c59d36a6c76f559bb2dfa6040bf66b0/saldao05.png" data-mid="81916988" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/216/i/61fe6343c4b9f34ac60dcf1b80c0e6aa6c59d36a6c76f559bb2dfa6040bf66b0/saldao05.png" /&#62;
&#60;img width="213" height="215" width_o="213" height_o="215" data-src="https://freight.cargo.site/t/original/i/61043f590545a3a0b40711f493fd7e62f8ac184234d3b65cbaa0630ee7c5c293/saldao04.png" data-mid="81916987" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/213/i/61043f590545a3a0b40711f493fd7e62f8ac184234d3b65cbaa0630ee7c5c293/saldao04.png" /&#62;
&#60;img width="211" height="212" width_o="211" height_o="212" data-src="https://freight.cargo.site/t/original/i/d8fb3b4f8e72dd6c1ca62458682fd33aadb16dd41a795cfc0507ebb039a8e676/saldao02.png" data-mid="81916985" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/211/i/d8fb3b4f8e72dd6c1ca62458682fd33aadb16dd41a795cfc0507ebb039a8e676/saldao02.png" /&#62;


	


	


	
&#60;img width="920" height="518" width_o="920" height_o="518" data-src="https://freight.cargo.site/t/original/i/c148c1d9f4da615fa54eae3bce1b4974f180706d9a4136d7bb4e2ed38d101678/ooh1-1.gif" data-mid="36326392" border="0" data-no-zoom src="https://freight.cargo.site/w/920/i/c148c1d9f4da615fa54eae3bce1b4974f180706d9a4136d7bb4e2ed38d101678/ooh1-1.gif" /&#62;

	





	


&#60;img width="1200" height="827" width_o="1200" height_o="827" data-src="https://freight.cargo.site/t/original/i/67182bea93141ae153ae346f1d5812f1727b381608a5997d0607954cdb5f4d69/home.jpg" data-mid="81603169" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/67182bea93141ae153ae346f1d5812f1727b381608a5997d0607954cdb5f4d69/home.jpg" /&#62;
&#60;img width="1200" height="801" width_o="1200" height_o="801" data-src="https://freight.cargo.site/t/original/i/bacc38d2cb4b23fe90471c62fdf2bd7586230d3f9912be2180c0c46d2f454984/HI.jpg" data-mid="36289122" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bacc38d2cb4b23fe90471c62fdf2bd7586230d3f9912be2180c0c46d2f454984/HI.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Estamos de mudança</title>
				
		<link>https://grandegg.cargo.site/Estamos-de-mudanca</link>

		<pubDate>Mon, 02 Nov 2020 02:04:31 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Estamos-de-mudanca</guid>

		<description>
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e1720c8bc1df7e8ff0512760f180057e1f28104f16efedb9d80948f2b88cb24/09-1-1.png" data-mid="87337061" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9e1720c8bc1df7e8ff0512760f180057e1f28104f16efedb9d80948f2b88cb24/09-1-1.png" /&#62;

	


	A Kimberly-Clark estava de mudança para um novo portal de vendas e convidou a GRANDE para criar um projeto que representasse isso. Para comunicar que a forma de vender mudou, mudamos também portal, só que literalmente.


	

	

	
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/0f59ca98adff335cde1f5418a03bdb4efd5a923da23b6539620a5077131ef0fd/mudanca.jpg" data-mid="87337141" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0f59ca98adff335cde1f5418a03bdb4efd5a923da23b6539620a5077131ef0fd/mudanca.jpg" /&#62;
&#60;img width="2436" height="1372" width_o="2436" height_o="1372" data-src="https://freight.cargo.site/t/original/i/e4cfa974a90edd88a49a39cd6d51b65c518b4eb840db76a216e8a37864a83edc/11.png" data-mid="87337153" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e4cfa974a90edd88a49a39cd6d51b65c518b4eb840db76a216e8a37864a83edc/11.png" /&#62;






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	&#60;img width="2500" height="1426" width_o="2500" height_o="1426" data-src="https://freight.cargo.site/t/original/i/c63949af422c18913ecce7eb5bfce7189040f430522db0e63f60e59ef3db2517/v2-1.jpg" data-mid="87337164" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c63949af422c18913ecce7eb5bfce7189040f430522db0e63f60e59ef3db2517/v2-1.jpg" /&#62;




	
	O novo portal virou uma intervenção que viajou pela cidade de São Paulo, visitando diferentes bairros e pontos turísticos até chegar na sede da Kimberly-Clark e ser apresentado para a equipe de vendas.Um site com os principais benefícios do portal e uma série de cartões postais&#38;nbsp; materializaram o projeto.

	
 


 &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87a7e87ced800f59d7e3d9b20085ea26cbe0a96b716429660d8fa83fb4ea7254/03-2.png" data-mid="87337433" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/87a7e87ced800f59d7e3d9b20085ea26cbe0a96b716429660d8fa83fb4ea7254/03-2.png" /&#62;

	
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/40ec3be9e9b8aee674d4662f58d20736816ab9124f6447bb185ef64c4f0002d3/low2.jpg" data-mid="87337317" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/40ec3be9e9b8aee674d4662f58d20736816ab9124f6447bb185ef64c4f0002d3/low2.jpg" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/92776e6c34f2293e2c2bbf6df68b697292aa8c1ebcee056c9b66dfb353532cb5/Screen-Shot-2020-03-11-at-12.24.04.png" data-mid="87337322" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/92776e6c34f2293e2c2bbf6df68b697292aa8c1ebcee056c9b66dfb353532cb5/Screen-Shot-2020-03-11-at-12.24.04.png" /&#62;




	

&#60;img width="1300" height="867" width_o="1300" height_o="867" data-src="https://freight.cargo.site/t/original/i/2d4544cd628812847f92af83cae3e759d2c426d7c3859a48909afe6e80356c20/3.png" data-mid="87337414" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2d4544cd628812847f92af83cae3e759d2c426d7c3859a48909afe6e80356c20/3.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Motorista Indisponível</title>
				
		<link>https://grandegg.cargo.site/Motorista-Indisponivel</link>

		<pubDate>Mon, 02 Nov 2020 12:09:34 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Motorista-Indisponivel</guid>

		<description>&#60;img width="1600" height="1138" width_o="1600" height_o="1138" data-src="https://freight.cargo.site/t/original/i/ecdc17fbb9aac00613bc5dba7c9fab6e2410d3b15471b8045a6134984ce9710a/wVrA_xXcBYoYxxiuubdoY8VPLcX_z7OOtJ02y0ISMfVioeEMH7IHbPPhQ89-8_e5SxjsmFjUumDeBPR3L0lhxro0iga-dCMif82FOO2ynJvwR4NvyVBCoMruCKryYNCLiqIhqKRDghoRv8sB9g.png" data-mid="87377919" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/ecdc17fbb9aac00613bc5dba7c9fab6e2410d3b15471b8045a6134984ce9710a/wVrA_xXcBYoYxxiuubdoY8VPLcX_z7OOtJ02y0ISMfVioeEMH7IHbPPhQ89-8_e5SxjsmFjUumDeBPR3L0lhxro0iga-dCMif82FOO2ynJvwR4NvyVBCoMruCKryYNCLiqIhqKRDghoRv8sB9g.png" /&#62;
	
	Anda de Uber? Claro, que pergunta idiota. 
Esse projeto é um misto de performance e interveção, a ideia é criar um paralelo entre a oferta e demanda que compõem as variações de preço e formam as zonas de calor para motoristas e passageiros que usam o serviço diariamente.




	
&#60;img width="900" height="1242" width_o="900" height_o="1242" data-src="https://freight.cargo.site/t/original/i/103104a3a6e2858e18421e1cdc5bf4a1f48e8004cfeefcc94382865b6abb69df/mapa.png" data-mid="87380340" border="0" data-scale="57" data-no-zoom src="https://freight.cargo.site/w/900/i/103104a3a6e2858e18421e1cdc5bf4a1f48e8004cfeefcc94382865b6abb69df/mapa.png" /&#62;



&#60;img width="899" height="279" width_o="899" height_o="279" data-src="https://freight.cargo.site/t/original/i/b105197ded1c113af2ea352d5b1985880ca25fa8f6579e6b0b97e35c07ec4ef5/chegando.png" data-mid="87380067" border="0" data-scale="75" data-no-zoom src="https://freight.cargo.site/w/899/i/b105197ded1c113af2ea352d5b1985880ca25fa8f6579e6b0b97e35c07ec4ef5/chegando.png" /&#62;


	
	
	



	&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/035489ece6dca7329a388c8dd5c9116bfe7a0c831a568b08fcf59b93ada9705a/image20.gif" data-mid="87379235" border="0" data-no-zoom src="https://freight.cargo.site/w/360/i/035489ece6dca7329a388c8dd5c9116bfe7a0c831a568b08fcf59b93ada9705a/image20.gif" /&#62;

	

&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/c945fb2b1d434a70cf950222f54994332325a36b44f1e94505fccf721585e7d7/image12-2.png" data-mid="87379472" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/800/i/c945fb2b1d434a70cf950222f54994332325a36b44f1e94505fccf721585e7d7/image12-2.png" /&#62;
&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/174b16c65259bc03b4b7a30ef12865f9ffce3970f1406f10585ad12d59157841/image19.png" data-mid="87379392" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/174b16c65259bc03b4b7a30ef12865f9ffce3970f1406f10585ad12d59157841/image19.png" /&#62;

	
	

O motorista Renato fez parte da performance transportando o quadro do projeto, que também serviu como pagamento ao final da corrida. &#38;nbsp;
	
	


&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0625ae8b3ed319d1da8c2c8c01c201d58fabc45903d288024515de3a4e6094c0/image23.png" data-mid="87379342" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0625ae8b3ed319d1da8c2c8c01c201d58fabc45903d288024515de3a4e6094c0/image23.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Social Planes</title>
				
		<link>https://grandegg.cargo.site/Social-Planes</link>

		<pubDate>Mon, 02 Nov 2020 14:11:51 +0000</pubDate>

		<dc:creator>GRANDE</dc:creator>

		<guid isPermaLink="true">https://grandegg.cargo.site/Social-Planes</guid>

		<description>&#60;img width="893" height="498" width_o="893" height_o="498" data-src="https://freight.cargo.site/t/original/i/885f2f4e8d25bc95d4644c9c9027878588ad78b7fc59d6d232f4ee31955eb2d3/1_MYr8XE9xVUALU804Hi3sVw.gif" data-mid="87390070" border="0" data-no-zoom src="https://freight.cargo.site/w/893/i/885f2f4e8d25bc95d4644c9c9027878588ad78b7fc59d6d232f4ee31955eb2d3/1_MYr8XE9xVUALU804Hi3sVw.gif" /&#62;


	
	
Quando foi a última vez que você arremessou um aviãozinho de papel? Acabamos de fazer isso.A intervenção e performance "Social Planes" transformou as mais famosas redes sociais em aviõezinhos de papel para começar uma conversa com pessoas.&#38;nbsp;

 





	
&#60;img width="1200" height="795" width_o="1200" height_o="795" data-src="https://freight.cargo.site/t/original/i/3e1a639ffd5d18a5831b3c080d7e253978c45ce3fffa367a43614adcdca2a28b/full_3.jpg" data-mid="215032025" border="0" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/3e1a639ffd5d18a5831b3c080d7e253978c45ce3fffa367a43614adcdca2a28b/full_3.jpg" /&#62;
	
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Press"The world would be a much better place if we used paper airplane texts”

Gizmodo
“A series of paper airplanes to send social media messages”

Laughing Squid

”Let Your Offline Connections Take Flight With ‘SocialPlanes”

Design TAXI

	”Não precisamos de smartphones o tempo todo”
Update or Die


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